subsidiary of the German Volkswagen took advantage of the Automotive Hall of Shanghai to perform at the Asian giant.
Seat, a subsidiary of German auto group Volkswagen, comes to China. The brand has chosen the conclusion of the Automotive Hall of Shanghai to perform at the Asian giant, which hopes to market their vehicles in the spring of 2012. In principle, the company plans to start their journey into the world's largest market with two models 'sons' of its plant in Martorell, the Ibiza and León. Two cars, according to studies that manages the multinational, largely satisfy local demand, with each passing day 'in love' more European cars.
The charge of explaining the expansion plans was the president of Seat, James Muir, who stressed that the move is part of the international expansion strategy of the company.
A philosophy shared by leading automotive groups in the world, who see China as a kind of escape route to the western markets reeling. "We are living the most exciting time in the history of the brand and I am sure that, just as it has been located in all countries where it is (72), Seat occupy a prominent place here," he added.
Weiming Soh, vice president and chief marketing executive of Volkswagen China, welcomed the arrival of Seat of which praised his "great experience in designing and producing unique cars in Europe." "We are confident that customers will enthusiastically Chinese brand," he said. The company now faces the challenge to standardize their vehicles and, above all, to close trade agreements with distributors and dealers so that the moment you decide to open sales to reach as many consumers.
Hall also served to unveil one of the best kept secrets for Audi, the new Q3, which is manufactured at the Martorell factory. A model in which the multinational has high hopes and will return to Catalan than 700 plant workers affected by a temporary record of employment regulation.
Source: http://www.lavozdegalicia.es/dinero/2011/04/19/00031303232043138257110.htm
Seat, a subsidiary of German auto group Volkswagen, comes to China. The brand has chosen the conclusion of the Automotive Hall of Shanghai to perform at the Asian giant, which hopes to market their vehicles in the spring of 2012. In principle, the company plans to start their journey into the world's largest market with two models 'sons' of its plant in Martorell, the Ibiza and León. Two cars, according to studies that manages the multinational, largely satisfy local demand, with each passing day 'in love' more European cars.
The charge of explaining the expansion plans was the president of Seat, James Muir, who stressed that the move is part of the international expansion strategy of the company.
A philosophy shared by leading automotive groups in the world, who see China as a kind of escape route to the western markets reeling. "We are living the most exciting time in the history of the brand and I am sure that, just as it has been located in all countries where it is (72), Seat occupy a prominent place here," he added.
Weiming Soh, vice president and chief marketing executive of Volkswagen China, welcomed the arrival of Seat of which praised his "great experience in designing and producing unique cars in Europe." "We are confident that customers will enthusiastically Chinese brand," he said. The company now faces the challenge to standardize their vehicles and, above all, to close trade agreements with distributors and dealers so that the moment you decide to open sales to reach as many consumers.
Hall also served to unveil one of the best kept secrets for Audi, the new Q3, which is manufactured at the Martorell factory. A model in which the multinational has high hopes and will return to Catalan than 700 plant workers affected by a temporary record of employment regulation.
Source: http://www.lavozdegalicia.es/dinero/2011/04/19/00031303232043138257110.htm
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